Ridiculous movie names

Nowadays it has become a fashion to title tamil movie names in such a way that it captures people's attention. 'Nee Vaenundaa Chellam','By-2','kokki' to name a few.After all this,when we watch the movie,it would turn out that the title is no way related to the storyline as well.A conversation betwen a male and a female would turn out to be like this

M: Azhagai irrukirai Bayama irukirathu variya!
F: (thinking: "Is he talking to me or asking me for the movie???") Thiruttu Payalae polaam!
M: (thinking: "Is she talking to me or asking me for the movie???")well...errr...ahem!???????

Both of them going without knowing the movie name they are gonna watch! :)

Can't they keep a good movie name atleast, if not a good movie!!!!